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KidsRx Open

Tuesday, November 11, 2008

KidsRx magnetAlthough the glowing sign reads "Pure Essentials", according to their website the real name of the new pharmacy that opened on 7th Ave is indeed KidsRx. The 7th Ave location is their second, with the original in Manhattan's West Village.

I was in the store this weekend, and while I was there I ran into the owner William Brownstein, who gave me a quick pitch, a business card, and a magnet. The store specializes in children's medicine but promises to be able to obtain any adult drug within 24 hours (or they'll pay your month's rent).

At first I wondered what it meant to specialize in children's medicine. Smaller pills? Many varieties of Flinstone's Chewable Vitamins? Then I saw this Youtube video on their site and found out just how many creative services they provide. They can flavor the medication, mix it into pudding, or turn it into a lollipop.

I didn't see a traditional pharmacy counter when I was in the store, so I'm not sure if they are currently filling prescriptions. The back of the store still seems to be under construction, so perhaps the pharmacist will be back there eventually.

Currently the store just seems to have the standard health and beauty supplies, leaning towards the high end and the expensive. While at first I was perplexed that someone would open another pharmacy in Park Slope, the unique approach to children's medicine plus a kid saturated neighborhood may work out to be a recipe for success.

KidsRx
189 7th Ave (at 2nd St)
Brooklyn, NY 11215


Photo of storefront Shelves of products More shelves of products



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11/11/2008 08:16:00 PM | Permalink | Comments (1)


Comments

When I was in the hospital for 17 days in 7th grade with an appendicitis, I still couldn't swallow pills, and my mean nurse kept giving me a really hard time about it, standing over me until I could manage to choke them down. But then my dad raised a stink, and I got a nice nurse who smashed them into a cup of bananas for me, and I so wanted to impress her that I learned to swallow pills to thank her for her kindness.

GREAT STORY.
From Anonymous plumpdumpling, November 12, 2008 10:32 AM

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